Create a fully immersive and interactive 3D visual and sound installation in the 4 story high main exhibition space (NOW building) of the Outernet. After WhatsApp branded panels “collapsed” to reveal a huge digital room, with floating phones, guests were invited to send messages to be displayed on giant phones that appeared to float in the room as part of the installation. The demand to participate was huge, and messages displayed included more than a dozen marriage proposals. An accompanying DOOH advert was also created outside the Outernet, with an anamorphic effect linking the three outdoor screens together.