Sky has tapped a new medium to promote the release of supernatural crime thriller The Rising by projecting a holographic apparition on the shores of Derwentwater in the Lake District. Sky turned to hologram specialist Kaleida to pull off the visual feat, summoning a three-dimensional apparition from strategically-placed lasers and transparent gauze.
WHAT WE DID
We created a ghostly apparition on the shores of Derwent Water in the Lake District. The spooky sight perplexed passersby out for an early hours stroll, with an ethereal apparition appearing to rise from the water in a shroud of fog before mouthing the words: “Come find me.”
Lead Production Company
Content Creation, Event Design, Projection, Staging, Installation
Derwent Water. The Lake District, Cumbria, UK
April 2022 - Derwent Water, The Lake District, UK
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