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Npower & Macmillan Cancer Support

The Light Sky - Interactive Hologram Campaign

December 2017

South Bank, London

Show Design & Pre-Production, Event Management

Campaign Management, Content Creation
Holographic Projection

In 2015, npower promoted their relationship with Macmillan Cancer Support by installing a giant Christmas Tree in Covent Garden with LED screens showing messages from members of the public. In 2017 they wanted something truly innovative, that would get press coverage, generate public awareness of npower’s philanthropic activities and raise money for Macmillan.

We thought we could help, and proposed that npower present the world’s first interactive hologram against the night sky at an iconic London location.

For a donation, members of the public could send “messages of support and love” which would be converted in realtime into 3D holograms. The holograms would appear in a major London location. They would also be filmed, uploaded to Facebook and shared with the people sending the messages, ensuring huge viral engagement.

Imagine More

We work with our clients rather than just for them. We are an ideas lab and no matter what your project we are here to talk.

Contact Us

© 2022 Kaleida (a division of 12th Battalion Productions Ltd)

Hologram Demo

​+44 2032 872997


5 Willoughby Street




229 Niagara Street


ON M6J 2L5


Sony Center 

Potsdamer Platz

Kemperplatz 1 Berlin 10785


Europe, MiddleEast & Asia:

+44 2032 872997

US, Canada & South America:

+1 (347) 329-5240

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