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Riot Games

League of Legends Opening Ceremony 

November 2019

Paris

Mercedes F1 Car

Meta - Mercedes F1 Car Launch

CLIENT

Meta

Location

London & New York

ROLE

Agency / Lead Production Company

RESPONSIBILITIES

Creative Development, Content Creation, 3D Previs, Storyboarding, Staging Designs, Media Servers, Holo Technology, Location Sourcing, Permitting, Set Design, Lighting, Event Management, Documentation

PARTNERS

Jeremy S. Bloom - Sound Design 

Bazaar Studio - Design & Installation

Imag Displays - LED

Documentation - Storm & Shelter

WHAT WE DID

Create large 3D anamorphic cubes at prime locations in London (Covent Garden, Kings Cross) and New York (Vanderbilt Hall @ Grand Central Station) containing an “encrypted” version of Mercedes AMG-Petronas’s F1 car, which “decrypted” and appeared to travel out of the cube in full 3D the moment of the official livery announcement.

ABOUT

Write up coming soon

Mercedes F1 Car
Mercedes F1 Car
Mercedes F1 Car Reveal

Imagine More

We work with our clients rather than just for them. We are an ideas lab and no matter what your project we are here to talk.

Contact Us

© 2022 Kaleida (a division of 12th Battalion Productions Ltd)

Hologram Demo

Demo@wearekaleida.com

​+44 2032 872997

London

5 Willoughby Street

London

WC1A 1JD

Toronto

229 Niagara Street

Toronto

ON M6J 2L5

Berlin

Sony Center 

Potsdamer Platz

Kemperplatz 1 Berlin 10785

General

Info@wearekaleida.com

Europe, MiddleEast & Asia:

+44 2032 872 997


US, Canada & South America:

+1 213 559 1519 

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