ME
NU

ABOUT

Working with Minute Media (Media Publishing) and Wavemaker (Media Agency), we created a giant 60 feet tall 3D hologram of HALO’s iconic Master Chief: Spartan 117 for Paramount +. The 3D hologram was installed at world famous locations in Toronto, Mexico City, Sao Paulo and Sydney Harbour exclusively for one day on April 17th. The record breaking hologram, dubbed the ‘HALOgram’, scaled the equivalent height of a six-story building and featured a custom 3D animation that saw the Master Chief land on Earth and assess the local surroundings. Each installation weighed over 24 tons and was built using over 100m of metal trussing to house 126 square meters of specialist hologram gauze.

WHAT WE DID

We created the World's largest ever hologram outdoors in 4 iconic locations around the world all on the same day. 

CLIENT

Paramount +

AGENCY

Minute Media

RESPONSIBILITIES

Lead Production Company

ROLE

Content Creation, Event Design, Projection, Staging, Installation, Documentation, Editing, Grading 

LOCATION

Sydney, Sao Paulo, Toronto, Mexico City

THE HALOGRAM

April 2022 - Sydney, Sao Paulo, Toronto, Mexico City

SYDNEY, AUSTRALIA

17th April, 2022

SAO PAULO, BRAZIL

17th April, 2022

TORONTO, CANADA

17th April, 2022

MEXICO CITY, MEXICO

17th April, 2022

Imagine More

We work with our clients rather than just for them. We are an ideas lab and no matter what your project we are here to talk.

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Contact Us

© 2022 Kaleida (a division of 12th Battalion Productions Ltd)

Hologram Demo

Demo@wearekaleida.com

​+44 2032 872997

London

5 Willoughby Street

London

WC1A 1JD

Toronto

229 Niagara Street

Toronto

ON M6J 2L5

Berlin

Sony Center 

Potsdamer Platz

Kemperplatz 1 Berlin 10785

General

Info@wearekaleida.com

Europe, MiddleEast & Asia:

+44 2032 872997


US, Canada & South America:

+1 (347) 329-5240

London

5 Willoughby Street,

London

WC1A 1JD

Info@wearekaleida.com

+44 2032 872997

London

5 Willoughby Street,

London

WC1A 1JD

Info@wearekaleida.com

+44 2032 872997

©kaleida 2020