ME
NU

ABOUT

In search of an installation that would show off the impressive depth and potential footfall for a prime consumer location in central London, Chapman Architects charged Kaleida with creating something magical for 107 New Bond Street over the Christmas period. 

 

On the chance you had passed by New Bond Street between November 2021 and the new year you may have seen a family of holographic polar bears, the ethereal presence of unicorns or even some rather jolly looking penguins making the building their home. 

 

Utilising Holonet gauze projection technology as well as some incredible store window design the target was to bring the Christmas spirit back to a post pandemic London and judging the crowds and interaction with our targeted QR codes the project did just that!

WHAT WE DID

A series of eye catching hologram scenes featuring a variety of animated animals over a 3 month period in central London 

CLIENT

Infinite Sunshine

AGENCY

Chapman Architects 

RESPONSIBILITIES

Lead Production Company

ROLE

Content Creation, Event Design, Projection, Staging, Installation, Documentation, Editing, Grading 

LOCATION

New Bond Street London

107 NEW BOND STREET

Sep 2021 - Jan 2022 - New Bond Street, London

Imagine More

We work with our clients rather than just for them. We are an ideas lab and no matter what your project we are here to talk.

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Contact Us

© 2022 Kaleida (a division of 12th Battalion Productions Ltd)

Hologram Demo

Demo@wearekaleida.com

​+44 2032 872997

London

5 Willoughby Street

London

WC1A 1JD

Toronto

229 Niagara Street

Toronto

ON M6J 2L5

Berlin

Sony Center 

Potsdamer Platz

Kemperplatz 1 Berlin 10785

General

Info@wearekaleida.com

Europe, MiddleEast & Asia:

+44 2032 872997


US, Canada & South America:

+1 (347) 329-5240

London

5 Willoughby Street,

London

WC1A 1JD

Info@wearekaleida.com

+44 2032 872997

London

5 Willoughby Street,

London

WC1A 1JD

Info@wearekaleida.com

+44 2032 872997

©kaleida 2020