Election 2017 Campaign
Installation: Across the UK
Ten days before the 2017 General Election, internal polling suggested The Labour Party, trailing by 20 points six weeks earlier, might just be in with a shot.
Young people were swinging towards them in record numbers, but UK election turnout of young people has been famously low over many decades.
Over a frantic 72 hours, we created VOTE LABOUR holograms to appear in iconic locations across the UK. Six days before the election, we began our tour - holograms appeared on Primrose Hill, around Clifton Suspension Bridge, the Bullring, Sage Gateshead and Westminster.