Madame Tussauds wished to “update” their public offering to include new visual technologies. Kaleida were entrusted with delivering their first leap into the future.

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Madame Tussauds chose TV physicist Professor Brian Cox for their first hologram, providing an educational experience in addition to a waxwork photo op. We came up with a concept based on key stage science education goals. We them filmed Professor Cox in our studio, turned him into a hologram and created a world of planets around him, including a perfectly modelled Voyager 1 spacecraft flying towards the audience