The Labour Party logo

Prof Brian Cox

Installation: New York, London & Blackpool


Madame Tussauds wished to “update” their public offering to include new visual technologies. Kaleida were entrusted with delivering their first leap into the future.

Madame Tussauds chose TV physicist Professor Brian Cox for their first hologram, providing an educational experience in addition to a waxwork photo op. We came up with a concept based on key stage science education goals. We them filmed Professor Cox in our studio, turned him into a hologram and created a world of planets around him, including a perfectly modelled Voyager 1 spacecraft flying towards the audience

VFX & Animation

Direction

Hologram Filming

Sound Design