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In 2015, npower promoted their relationship with Macmillan Cancer Support by installing a giant Christmas Tree in Covent Garden with LED screens showing messages from members of the public. In 2017 they wanted something truly innovative, that would get press coverage, generate public awareness of npower’s philanthropic activities and raise money for Macmillan.

We thought we could help, and proposed that npower present the world’s first interactive hologram against the night sky at an iconic London location.
For a donation, members of the public could send “messages of support and love” which would be converted in realtime into 3D holograms. The holograms would appear in a major London location. They would also be filmed, uploaded to Facebook and shared with the people sending the messages, ensuring huge viral engagement.


45,000 video views during the week of the campaign
22,000 post engagements the week of the campaign
Page 4 of the Evening Standard
Full spread in OK magazine
Two features in Daily Mail

Our clients - We are Macmillan Cancer Support

the Labour Party

Ten days before the 2017 General Election, internal polling suggested The Labour Party, trailing by 20 points six weeks earlier, might just be in with a shot.

Young people were swinging towards them in record numbers, but UK election turnout of young people has been famously low over many decades.

Over a frantic 72 hours, we created VOTE LABOUR holograms to appear in iconic locations across the UK. Six days before the election, we began our tour - holograms appeared on Primrose Hill, around Clifton Suspension Bridge, the Bullring, Sage Gateshead, Westminster. 

Madame Tussauds

Madame Tussauds wished to “update” their public offering to include new visual technologies. Kaleida were entrusted with delivering their first leap into the future.

Madame Tussauds chose TV physicist Professor Brian Cox for their first hologram, providing an educational experience in addition to a waxwork photo op. We came up with a concept based on key stage science education goals. We them filmed Professor Cox in our studio, turned him into a hologram and created a world of planets around him, including a perfectly modelled Voyager 1 spacecraft flying towards the audience


Marvin's Magic had been given the most famous storefront in the world, the window in Hamleys toyshop on Regent Street, and they wanted to make a splash. We created a hologram installation, featuring their magic tricks performed by disembodied floating white gloves. We filmed magicians on green screen in our studio, turned them into holograms, and watched with delight as children harangued their parents towards the window and into the store.


Symphony to a Lost Generation 

World's first completely holographic theatre show

85 minutes of holographic content on 2 screens. A cast of 400 and a budget of half a million. A truly world first production.

Sergei Polunin

Natalia Osipova

Ernesto Tomasini

Shekhar Ravjiani

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